Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.

Show abstract. Unprofitable customers and their management The strategic value of customer profitability analysis. Article Peter Cheverton. Cheverton

Nyckelkunder utgör livsluften för alla organisationer och företag. Key Account Management. by Cheverton, Peter. Used; paperback. Condition: This book is brand new. ISBN 10: 9144112408; ISBN 13: 9789144112404; Seller. Köp online Bok, Key account management, Peter Cheverton, Poc..

Key Account Management presenterar enkla och effektiva metoder för att Jämför butikernas bokpriser och köp 'Key Account Management' till lägsta pris. Spara pengar med Bokfynd.nu - en gratis och reklamfri konsumenttjänst. Key Account Management by Cheverton, Peter at AbeBooks.co.uk - ISBN 10: 9144059000 - ISBN 13: 9789144059006 - Studentlitteratur AB - 2012. Köp begagnad Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status av Peter Cheverton hos Studentapan snabbt, Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, behålla och vårda nyckelkunder.

Mer om ISBN 9789144059006. ISBN: 9789144059006 Pris: 609 kr. häftad, 2017.

Key account management : tools and techniques for achieving profitable key supplier status av Cheverton, Peter. Pris från 339,00 kr.

Key Account Management. av E Hasselgren · 2012 — kostnaderna uppstår, såsom tillverkning, administration, försäljning och tjänster.

Library of Congress Cataloging-in-Publication Data Cheverton, Peter. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p. cm. Includes bibliographical references and index. ISBN 0-7494-4169-0 1. Selling--Key accounts. 2. Marketing--Key accounts. 3. Customer services. I.

Det tredje kapittelet av oppgaven tar for seg det teoretiske grunnlaget for oppgaven. Det er tatt utgangspunkt i en modell utarbeidet av forfatteren Peter Cheverton, Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who Nov 20, 2018 Using data from 207 key account managers across B2B industries, the authors from a cross-functional design with its Nestlé key account (Cheverton 2008), Ebbes, Peter, Wedel, Michel, Böckenholt, Ulf, Steerneman, To Title, Key account management / Peter Cheverton ; översättning: Fredrik Vrang. Author, Cheverton, Peter, 1959-.

Skickas inom 2-5 vardagar. Köp boken Key Account Management av Peter Cheverton (ISBN 9789144112404) hos Adlibris.
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Nypris 586:-, nu 300:-. The Definitive Guide to Inventory Management covers long-term strategic decisions; Global Account Management explains the significant challenges of Author Peter Cheverton - an expert practitioner and teacher of account management av A Kisch · 2005 — och kundernas kommande synpunkter och krav (Cheverton 2000).

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Key account management. av Peter Cheverton. Inläst ur IHM, cop. 2004 av talsyntes. Talboken omfattar 14 tim., 3 min.. DAISY text och ljud.

| Adlibris Peter Cheverton. is Director of Insight Marketing and People Ltd, the international training and consultancy ﬁrm. Key account management programs have priority in the banking sector, 2015, Pocket/Paperback. Köp boken Key Account Management hos oss!

Pris: 949 kr. Inbunden, 2016. Skickas inom 10-15 vardagar. Köp Key Account Management av Peter Cheverton på Bokus.com.

Only Genuine Products. Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Apr 10, 2012 Inspired by a list of deadly sins to avoid that Peter Cheverton provides in his book Global Account Management, Staples hones in and expands Apr 9, 2012 Peter Cheverton does a nice job highlighting several within Global Account Management. The list below expands on those sins within Key Together with sections on vital issues such as brand management, how to brief step through the entire marketing planning process, Peter Cheverton shows you and consultancy firm specializing in marketing and key account management, Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status eBook: Cheverton, Peter: Amazon.in: Kindle Store. 1 nov 2016 Samenvatting Key Account Management (aut Peter Cheverton) en andere samenvattingen voor Key Account Management, Commerciële Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers (Paperback). By Peter Cheverton. $45.00.

Peter Cheverton. 3.34 · Rating details · 29 ratings · 1 review. Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world. Peter Cheverton. Kogan Page Publishers, Jan 3, 2012 - Business & Economics - 400 pages. 0 Reviews.